Why Responsive Design Is Important
An online brochure of your services and projects is no longer acceptable. People expect a mobile experience that meets their needs.
Pinching to zoom and side scrolling because the entire site does not fit on the screen is frustrating. So how do you ensure a consistent experience across all mobile devices?
If you are considering a website redesign, here are some reasons to incorporate responsive web design into your plan.
1. Website automatically adjusts to device
A responsive website design automatically adjusts its layout to adapt to the screen size and orientation of the mobile device being used. Not to be confused with a mobile only site which sends the Visitor to a separate URL. Albeit mobile-optimized, it usually contains less content than the full site. With responsive design, the Visitor sees all the same content found on the full site.
2. Mobile Device Usage Has Surged
According to a survey conducted by Pew Research Center 81% of adults in the United States currently own a smartphone, 45% own a tablet, nearly 60% of website traffic comes from mobile devices and usage continues to grow. While desktop usage is far from obsolete, mobile browsing has overtaken desktop usage in recent years. These stats show the importance of delivering a hi-caliber mobile experience consistent with a first rate desktop version.
3. Social Media on Mobile Has increased
In 2019, for the first time, US consumers will spend more time with their mobile devices than they do watching TV, according to eMarketer. This means if your firm is active on social media platforms like Facebook, Instagram, Twitter and Youtube, you’re going to get an increase in traffic from Visitors via their mobile device. A responsive site allows you to provide a seamless communicative experience from social networks – to your website.
4. Improves Search Engine Rankings
Google determined responsive sites provide a better user experience, and favored their use of a single URL (responsive sites) vs. a separate URL (mobile only sites). With Google being the most popular search engine in the world, having a responsive site becomes a very important piece of your SEO (Search Engine Optimization) strategy.
Takeaway: One of your firm’s greatest marketing and business development tools is your website. Many times it’s your first impression and every detail matters. Click to find out if your website is mobile friendly