Instagram Reels. What is it?

Reels is an Instagram app feature that allows users to film or upload up videos that are up to 15-seconds in length that can be edited, overlaid with sound, or effects before sharing in a feed, Stories, or Instagram Explore. 

Features include —

Editing tools: Include augmented reality effects, transitions, and the ability to speed up or slow down videos.

Audio attribution: If a user uploads native audio, other users can overlay the sound in their videos while the app credits the original user's account for it.

Stitch takes: This enables users to share a video with just one long take or a combination of quicker takes.

Shareability: Depending on the privacy settings of your profile, you can share Reels with just friends on your Stories or profile, or publicly in the Reels area of Explore.

It’s Mobile-only: Unlike Instagram profiles and Stories, you can’t view or upload Reels on a desktop.

Currently, Ads are not yet supported in the Reels area of Instagram Explore. But since Reels show up in this public part of the app, and can be seen by people who don't follow your brand, your business has the opportunity to reach new audiences.