Copywriters must write copy for their audience that is clear, educational and organized in order for the customer to be persuaded to purchase a good or service. Methods like mixing short and long sentences and not using industry jargon are just two ways that will help make copy better for companies when trying to promote a product.

As a result of various shifts in commercial real estate, AEC firms are reexamining their branding presence in a competitive marketplace. Brand awareness helps your firm stand out from the crowd and increases the likelihood of being considered by potential clients.

Olivia sat down with Forbes to share strategies for preparing for an audio/video interview.